Table 2B

Regression model for ‘Conscious thought’, with age, education level and household income modelled as nominal variables

ParameterEstimateSEt ValuePr > |t|95% Confidence limits
Intercept76.7627068871.499750551.070.2830−63.4071848216.9325986
Campaign exposed 0.23871841 0.05480901 4.36 <0.0001 0.13126947 0.34616735
Not exposed0
Age 35–44 years 0.33086003 0.06553383 5.05 <0.0001 0.20238588 0.45933419
Age 45–55 years 0.58323299 0.06436335 9.06 <0.0001 0.45705348 0.70941250
Age 25–34 years0
Male −0.3686681 0.05176397 −7.12 <0.0001 −0.47014748 −0.26718873
Female0
Married 0.23693980 0.07374524 3.21 0.0013 0.09236779 0.38151181
Domestic partnership0.130120330.086908821.500.1344−0.040257890.30049855
Widowed−0.454461360.27141508−1.670.0941−0.986550240.07762753
Divorced 0.40811899 0.1148727 3.55 0.0004 0.18291969 0.63331829
Separated0.003981230.156832120.030.9797−0.303476360.31143883
Single (never married)0
Self-employed−0.062919030.13104252−0.480.6311−0.319818040.19397999
Employed full-time−0.064908930.11588331−0.560.5754−0.292089460.1622716
Employed part-time0.044709080.131074140.340.7330−0.212251930.30167009
Student0.182934990.182666141.000.3166−0.175168260.54103824
Retired0.115160460.177443460.650.5164−0.232704110.46302503
Homemaker0.125609350.144162500.870.3836−0.15701040.40822911
Unemployed0
Some high school1.497712620.731825892.050.04080.063022922.93240231
Graduated high school1.593093470.719223282.220.02680.183110243.00307671
Trade school/attended college1.498936660.719053742.080.03720.089285812.90858752
Some college or university1.511442530.718095972.100.03540.103669312.91921575
Graduated college/university1.445382170.717575362.010.04400.038629572.85213477
Postgraduate1.369171610.720745941.900.0575−0.043796682.78213990
Eighth grade or less0
Parent 0.18182993 0.05993381 3.03 0.0024 0.06433419 0.29932567
Not a parent0
Income $25 000–$39 9990.083485510.117122840.710.4760−0.146125030.31309604
Income $40 000–$49 9990.110424570.129352000.850.3933−0.143160310.36400945
Income $50 000–$59 9990.054022870.124415880.430.6642−0.189885130.29793086
Income $60 000–$74 999−0.049358280.12407206−0.400.6908−0.292592230.19387567
Income $75 000 or more−0.054076380.11172697−0.480.6284−0.273108710.16495595
Income prefer not to answer−0.006036430.11480715−0.050.9581−0.231107230.21903436
Income under $25 0000
Injury to self in past 12 months0.052279830.075145880.700.4866−0.095038030.19959769
No injury to self in past 12 months0
Injury to family in past 12 months0.111821710.059992371.860.0624−0.005788830.22943225
No injury to family in past 12 months0
Passenger in vehicle with drinking driver −0.32121096 0.05391371 −5.96 <0.0001 −0.42690473 −0.21551719
Not a passenger in vehicle with drinking driver0
Campaign slogan ‘Seriously?’ 0.46734297 0.10015493 4.67 <0.0001 0.27099675 0.66368919
Campaign slogan ‘Have a word with yourself’0
Region Fraser Valley−0.002598120.07744077−0.030.9732−0.154414940.1492187
Region Vancouver Island−0.030320270.08861985−0.340.7323−0.204052840.14341229
Region Northern0.057110030.089990720.630.5257−0.119310010.23353007
Region Vancouver Coastal−0.12056360.08154796−1.480.1394−0.280432250.03930505
Region Interior0
Year−0.035470080.03551801−1.000.3180−0.105100470.0341603
  • Predictor variables that achieved p value<0.025 are shown in bold font.