Table 1

Participant characteristics

Variable		N	%
Total	Sample	5186	100
Year	2012	750	14.5
	2013	1497	28.9
	2014	1479	28.5
	2015	732	14.1
	2016	728	14.0
Region	Interior	786	15.2
	Fraser Valley	1561	30.1
	Vancouver Island	789	15.2
	Northern	756	14.6
	Vancouver Coastal	1294	25.0
Gender	Male	2316	44.7
Gender	Female	2870	55.3
Marital status	Single (never married)	1430	27.6
	Married	2605	50.2
	Domestic partnership	645	12.4
	Widowed	44	0.9
	Divorced	316	6.1
	Separated	146	2.8
Parental status	Parent	2607	50.3
Parental status	Not a parent	2579	49.7
Age category	25–34 years	1568	30.2
	35– 44 years	1515	29.2
	45–55 years	2103	40.6
Educational attainment	Elementary school (Eighth grade or less)	6	0.1
	Some high school (9th to 11th grade)	135	2.6
	Graduated high school	699	13.5
	Trade school/two year associate’s degree/ attended college	722	13.9
	Some college or university	1052	20.3
	Graduated college/university	2052	39.6
	Postgraduate	520	10.0
Employment status	Self-employed	580	11.2
	Employed full time	3093	59.6
	Employed part time	547	10.6
	Unemployed	279	5.4
	Student	141	2.7
	Retired	157	3.0
	Homemaker	389	7.5
Household income	Under $25 000	409	7.9
	$25 000 to $39 999	572	11.0
	$40 000 to $49 999	398	7.7
	$50 000 to $59 000	505	9.7
	$60 000 to $74 999	565	10.9
	$75 000 or more	1910	36.8
	Prefer not to answer	827	16.0
Campaign slogan	‘Have a word with yourself’ (2012–2014)	3726	71.8
Campaign slogan	‘Seriously?’ (2015–2016)	1460	28.2
Knowingly ridden in a vehicle with a driver who had consumed alcohol	Yes	1536	29.6
	No	3650	70.4
Medically attended injury in past 12 months (self)	Yes	651	12.6
Medically attended injury in past 12 months (self)	No	4535	87.4
Medically attended injury in past 12 months (family or friends)	Yes	1168	22.5
	No	4018	77.5