Participant characteristics
| Characteristic | Segment 1 (aged 25–45) N=13 | Segment 2 (aged ≥60) N=16 |
| Age (average, years) | 35.8 (SD=4.81) | 62.8 (SD=3.76) |
| Sex | ||
| Male | 46% | 50% |
| Female | 54% | 50% |
| Education | ||
| Less than high school | – | 6% |
| High school | – | 19% |
| Technical school/some college | 8% | 31% |
| College graduates | 62% | 6% |
| Post-college degree | 23% | 13% |
| Annual income | ||
| $10 000–$29 000 | – | 6% |
| $30 000–$49 000 | 8% | 13% |
| $50 000–$69 000 | 39% | 38% |
| $70 000–$89 000 | 31% | 13% |
| $90 000–$119 000 | 8% | 19% |
| >$120 000 | 8% | 13% |