Relative risks (exposed v unexposed) and attributable fractions (exposed and population) for the key campaign messages
| Key messages | Awareness exposed* | Awareness unexposed* | RR (95% CI) | AFe (%) | AFp (%) |
|---|---|---|---|---|---|
| *Values are % (number/total number). | |||||
| AFe, attributable fraction among exposed; AFp, population attributable fraction; CI, confidence interval; RR, relative risk (exposed v unexposed). | |||||
| (1) Lower your water temperature | 23 (57/251) | 14 (35/253) | 1.64 (1.12 to 2.41) | 39 | 8 |
| (2) Make sure your child is safe in the kitchen | 12 (31/251) | 8 (21/253) | 1.49 (0.88 to 2.52) | 33 | 6 |
| (3) Keep hot drinks away from your child | 4 (10/251) | 1 (2/253) | 5.04 (1.12 to 22.77) | 80 | 36 |
| (4) Check your smoke alarms regularly | – | – | – | – | – |