Table 2

Costs of the smoke alarm giveaway programme

ItemResourcesValue
*In-kind contributions and donations.
†In-kind contributions, in part. FTE = full time equivalent.
Smoke alarm packs20 050 alarms, batteries, fittings, manufacturer's instructions£49 200
Educational brochures on fire safety and smoke alarms*(1) 25 750 fire safety brochures (in English and other languages); (2) 25 000 smoke alarm brochures£1392
Bags*25 000 bags£125
Supplies*25 clipboards£45
Photocopying*50 000 units (indemnity forms, address sheets, leaflets, posters, contacts, drop cards)£2225
Transport*Vans and drivers for 50 days @£125/day£6250
Storage*≈5–6 boxes (20 alarms/box) per day × 6 months£200
Training*London Fire Brigade staff: 3 person hours plus travel costs£217
Bagging†468 person hours£1638
Distribution†4831 person hours£23 915
Installation†1604 alarms installed£12 000
Programme coordination†2 staff at 2/3 FTE × 12 months; 1 staff at 0.5 FTE × 7 months£47 791
Pilot test*18 person hours£89
Giveaway programme Subtotal £145 087
Mailing list preparationEntry of 14 496 names and addresses into computerised database£9228
Reminder postcards14 039 cards, printing, postage, and mail sorting£3508
Reminder postcards Subtotal £12 736
Grand total £157 823