Drowning prevention campaign elements, 1992–94
| 1992 | 1993 | 1994 | |
|---|---|---|---|
| Media and publicity | |||
| Press conference | x | x | |
| Television news and public service | x | x | x |
| Newpaper news and public service | x | x | x |
| Radio news and public service | x | x | x |
| Bus advertisements | x | x | |
| Banners at water activity sites | x | x | x |
| Advertisements on grocery bags | x | x | |
| Hotline number to order materials | x | x | x |
| Printed education materials | |||
| Parent booklet and fact sheets | x | x | x |
| Activity booklet for children | x | x | |
| Ten sports hero trading cards | x | x | |
| Hospital publications | x | x | x |
| Day camp activity booklet | x | ||
| Tip sheet for boaters | x | ||
| Targeted mailings | x | x | x |
| Promotions/special events | |||
| Staffed booths at events | x | x | x |
| Display tank of dolls in vests | x | x | x |
| Interactive board with vests | x | x | |
| Rubber raft with life vests | x | x | x |
| Plastic take home bags | x | x | |
| Stickers | x | x | x |
| Ice cream coupons for vest use | x | ||
| Raffles | x | x | x |
| April Pools Day sponsorship | x | x | x |
| Life vest programs | |||
| Loan programs | x | x | x |
| Discount coupons | x | x | x |
| Retail displays | x | x | x |
| Bulk buy for public pools | x | ||