RT Journal Article SR Electronic T1 Trends in the wear of personal flotation devices (PFDs) in the UK 2009–2017 JF Injury Prevention JO Inj Prev FD BMJ Publishing Group Ltd SP 585 OP 588 DO 10.1136/injuryprev-2019-043213 VO 25 IS 6 A1 Pitman, Sebastian YR 2019 UL http://injuryprevention.bmj.com/content/25/6/585.abstract AB Around 372 000 people drown every year globally. In countries, such as the UK, a large proportion of these deaths are due to recreational boating accidents, and a dominant factor influencing the outcome is whether the person was wearing a personal flotation device (PFD). The rate of PFD wear is low around the world, with reported rates ranging from 5% to 40%. In an effort to combat this, the UK has been running an education campaign since 2009 to try and increase PFD wear. In this contribution, 9 years of observational data show that the educational efforts have had little impact on the rate of wear over time. Activity type and age both influenced wear rates, with kayakers and children significantly more likely to wear PFDs. This study shows that education has been ineffective and there needs to be some consideration of regulatory approaches in order to reduce drowning.