TY - JOUR T1 - Telling tales (editor’s response) JF - Injury Prevention JO - Inj Prev SP - 70 LP - 70 VL - 15 IS - 1 AU - B D Johnston Y1 - 2009/02/01 UR - http://injuryprevention.bmj.com/content/15/1/70.2.abstract N2 - Dr Pless’ points are well taken and welcome. As he knows, I am convinced that implementation of prevention interventions is an inherently local undertaking. I believe that successful and sustainable programmes—even those that have their genesis at a national or regional level—are tailored to local conditions and sensitive to local contexts (a … ER -