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Kidsafe Week a hit in New Zealand
  1. Shelley Hanifan1,
  2. Carolyn Coggan2
  1. 1Safekids, PO Box 19544, Avondale, Auckland, New Zealand Tel: +63 9 820 1194, fax: +63 9 820 1191 e-mail:
  2. 2Injury Prevention Research Centre, Auckland University, New Zealand e-mail:

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    In 1996 a number of national agencies concerned about the high rate of child unintentional injury and death in New Zealand came together to plan a Kidsafe Week, to encourage national and local action to prevent child injuries. Other successful “child safety weeks” from around the world were considered as models, and a uniquely New Zealand approach was created with ideas borrowed from parts of other successful campaigns internationally. The inaugural week was so well received that the national agency group has worked together annually to bring Kidsafe Week to New Zealand again and again.

    After recently taking place for the fourth time, New Zealand's Kidsafe Week is …

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