Background More than 500 children die each day from road-related injuries – 186,000 annually. By harnessing the reach, reputation and responsibility of corporations working with governments, NGOs and civil society, Safe Roads || Safe Kids demonstrates the power of public-private partnerships to elevate awaress of road safety for children and hasten adoption of changes to protect lives.
Description of the problem While high-income countries are experiencing declines in deaths from road injuries, death rates are rising in 68 countries. Children living in poorer nations are most at risk. More than 90% of child road deaths occur in low and middle-income countries. By 2030, deaths from road crashes are expected to surpass deaths from HIV/AIDS, malaria and other infectious diseases. And it is our most vulnerable road users – children – who are most at risk. This is a tragedy that we can predict and prevent.
In its 15th year, Safe Kids Worldwide’s Walk this Way program, sponsored by FedEx, supported pedestrian safety in 10 countries, educating 1,298,000 students in 2,893 schools.
In 2014, Safe Kids, FedEx, and partners launched Safe Roads | Safe Kids to focus attention, awareness and resources on road safety for children.
In May 2015, Safe Kids, with support from FedEx, celebrated Global Road Safety Week, coordinating 300 events across 89 cities in 17 countries, drawing more than 46,000 participants. To date, the #SaveKidsLives campaign has 900,000 signatures.
To date, Safe Roads || Safe Kids has resulted in new corporate support (Denso, BG Group), joining long-standing commitments from FedEx and GM Foundation.
Conclusions If we hope to meet the goal of saving 5 million lives by 2020 as set forth by the UN Decade of Action for Road Safety, we need a clear plan of action and a broad coalition poised for leadership on this issue. The results of Safe Roads | Safe Kids provide support for achieving these goals through public-private partnerships.
- Public-Private Partnership
- Road Safety
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