Article info

Download PDFPDF

21
The interactive effect of fear and humour appeals, gender & the level of involvement on attitude toward safe driving
Free

Authors

    Citation

    Kabiri Z, Hakimara M
    The interactive effect of fear and humour appeals, gender & the level of involvement on attitude toward safe driving

    Publication history

    • First published October 7, 2012.
    Online issue publication 
    May 13, 2016

    Request permissions

    If you wish to reuse any or all of this article please use the link below which will take you to the Copyright Clearance Center’s RightsLink service. You will be able to get a quick price and instant permission to reuse the content in many different ways.