Background An estimated one in three persons over the age of 65 is likely to fall at least once a year. In 2008 older adults' falls were the leading cause of injury hospital admissions and injury emergency department visits in Alberta, Canada. From 1999 to 2008 there has been a 30% increase in the number of older adults admitted to hospital due to a fall and a 54% increase in the number of older adults seen in an emergency department due to a fall.
Aims/Obejectives/Purpose The purpose of this initiative was to create greater awareness about seniors' falls and promote targeted, evidence-based falls risk prevention messages. It also aimed to connect seniors, families and health care providers to programmes in their communities.
Methods A communications strategy using various tactics, from social media to print advertisements, was developed to promote proven seniors' falls prevention interventions. Tools and resources were also promoted among practitioners.
Results/Outcome Since 2008 when the initiative started we have seen a 13% increase in seniors reporting they are taking actions to prevent falling. An additional 7% of seniors are ‘keeping active’ and a further 9% are ‘watching their step,’ two key messages of the strategy.
Significance/Contribution to the Field Falls prevention among seniors is pivotal to reducing the burden of injury on Albertans. Providing knowledge, tools and support to community stakeholders within a variety of disciplines is a viable method to address falls among seniors, perhaps influencing practice in other injury areas.
Statistics from Altmetric.com
If you wish to reuse any or all of this article please use the link below which will take you to the Copyright Clearance Center’s RightsLink service. You will be able to get a quick price and instant permission to reuse the content in many different ways.