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Telling tales (editor’s response)
  1. B D Johnston
  1. Dr B D Johnston, ipeditor{at}bmjgroup.com

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Dr Pless’ points are well taken and welcome. As he knows, I am convinced that implementation of prevention interventions is an inherently local undertaking. I believe that successful and sustainable programmes—even those that have their genesis at a national or regional level—are tailored to local conditions and sensitive to local contexts (a …

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  • Competing interests: None.