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Prevalence of transportation safety measures portrayed in primetime US television programs and commercials
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    Transportation safety issues portrayed on television: some thoughts on driver distraction

    Dear Editor

    There is a plausible case that television affects the individual road-user's attitudes to safety-related issues, so McGwin et al [1] provide a useful survey of television content regarding the portrayal of seatbelt and helmet use. Whether McGwin et al should make such strong assertions about the value of these devices raises arguments which have been aired elsewhere [2].

    Such surveys could be...

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    Conflict of Interest:
    None declared.