Parameter | Estimate | SE | t Value | Pr > |t| | 95% Confidence limits | |
Intercept | 76.76270688 | 71.49975055 | 1.07 | 0.2830 | −63.4071848 | 216.9325986 |
Campaign exposed | 0.23871841 | 0.05480901 | 4.36 | <0.0001 | 0.13126947 | 0.34616735 |
Not exposed | 0 | – | – | – | – | – |
Age 35–44 years | 0.33086003 | 0.06553383 | 5.05 | <0.0001 | 0.20238588 | 0.45933419 |
Age 45–55 years | 0.58323299 | 0.06436335 | 9.06 | <0.0001 | 0.45705348 | 0.70941250 |
Age 25–34 years | 0 | – | – | – | – | – |
Male | −0.3686681 | 0.05176397 | −7.12 | <0.0001 | −0.47014748 | −0.26718873 |
Female | 0 | – | – | – | – | – |
Married | 0.23693980 | 0.07374524 | 3.21 | 0.0013 | 0.09236779 | 0.38151181 |
Domestic partnership | 0.13012033 | 0.08690882 | 1.50 | 0.1344 | −0.04025789 | 0.30049855 |
Widowed | −0.45446136 | 0.27141508 | −1.67 | 0.0941 | −0.98655024 | 0.07762753 |
Divorced | 0.40811899 | 0.1148727 | 3.55 | 0.0004 | 0.18291969 | 0.63331829 |
Separated | 0.00398123 | 0.15683212 | 0.03 | 0.9797 | −0.30347636 | 0.31143883 |
Single (never married) | 0 | – | – | – | – | – |
Self-employed | −0.06291903 | 0.13104252 | −0.48 | 0.6311 | −0.31981804 | 0.19397999 |
Employed full-time | −0.06490893 | 0.11588331 | −0.56 | 0.5754 | −0.29208946 | 0.1622716 |
Employed part-time | 0.04470908 | 0.13107414 | 0.34 | 0.7330 | −0.21225193 | 0.30167009 |
Student | 0.18293499 | 0.18266614 | 1.00 | 0.3166 | −0.17516826 | 0.54103824 |
Retired | 0.11516046 | 0.17744346 | 0.65 | 0.5164 | −0.23270411 | 0.46302503 |
Homemaker | 0.12560935 | 0.14416250 | 0.87 | 0.3836 | −0.1570104 | 0.40822911 |
Unemployed | 0 | – | – | – | – | – |
Some high school | 1.49771262 | 0.73182589 | 2.05 | 0.0408 | 0.06302292 | 2.93240231 |
Graduated high school | 1.59309347 | 0.71922328 | 2.22 | 0.0268 | 0.18311024 | 3.00307671 |
Trade school/attended college | 1.49893666 | 0.71905374 | 2.08 | 0.0372 | 0.08928581 | 2.90858752 |
Some college or university | 1.51144253 | 0.71809597 | 2.10 | 0.0354 | 0.10366931 | 2.91921575 |
Graduated college/university | 1.44538217 | 0.71757536 | 2.01 | 0.0440 | 0.03862957 | 2.85213477 |
Postgraduate | 1.36917161 | 0.72074594 | 1.90 | 0.0575 | −0.04379668 | 2.78213990 |
Eighth grade or less | 0 | – | – | – | – | – |
Parent | 0.18182993 | 0.05993381 | 3.03 | 0.0024 | 0.06433419 | 0.29932567 |
Not a parent | 0 | – | – | – | – | – |
Income $25 000–$39 999 | 0.08348551 | 0.11712284 | 0.71 | 0.4760 | −0.14612503 | 0.31309604 |
Income $40 000–$49 999 | 0.11042457 | 0.12935200 | 0.85 | 0.3933 | −0.14316031 | 0.36400945 |
Income $50 000–$59 999 | 0.05402287 | 0.12441588 | 0.43 | 0.6642 | −0.18988513 | 0.29793086 |
Income $60 000–$74 999 | −0.04935828 | 0.12407206 | −0.40 | 0.6908 | −0.29259223 | 0.19387567 |
Income $75 000 or more | −0.05407638 | 0.11172697 | −0.48 | 0.6284 | −0.27310871 | 0.16495595 |
Income prefer not to answer | −0.00603643 | 0.11480715 | −0.05 | 0.9581 | −0.23110723 | 0.21903436 |
Income under $25 000 | 0 | – | – | – | – | – |
Injury to self in past 12 months | 0.05227983 | 0.07514588 | 0.70 | 0.4866 | −0.09503803 | 0.19959769 |
No injury to self in past 12 months | 0 | – | – | – | – | – |
Injury to family in past 12 months | 0.11182171 | 0.05999237 | 1.86 | 0.0624 | −0.00578883 | 0.22943225 |
No injury to family in past 12 months | 0 | – | – | – | – | – |
Passenger in vehicle with drinking driver | −0.32121096 | 0.05391371 | −5.96 | <0.0001 | −0.42690473 | −0.21551719 |
Not a passenger in vehicle with drinking driver | 0 | – | – | – | – | – |
Campaign slogan ‘Seriously?’ | 0.46734297 | 0.10015493 | 4.67 | <0.0001 | 0.27099675 | 0.66368919 |
Campaign slogan ‘Have a word with yourself’ | 0 | – | – | – | – | – |
Region Fraser Valley | −0.00259812 | 0.07744077 | −0.03 | 0.9732 | −0.15441494 | 0.1492187 |
Region Vancouver Island | −0.03032027 | 0.08861985 | −0.34 | 0.7323 | −0.20405284 | 0.14341229 |
Region Northern | 0.05711003 | 0.08999072 | 0.63 | 0.5257 | −0.11931001 | 0.23353007 |
Region Vancouver Coastal | −0.1205636 | 0.08154796 | −1.48 | 0.1394 | −0.28043225 | 0.03930505 |
Region Interior | 0 | – | – | – | – | – |
Year | −0.03547008 | 0.03551801 | −1.00 | 0.3180 | −0.10510047 | 0.0341603 |
Predictor variables that achieved p value<0.025 are shown in bold font.