• ▸ Endorsement of FootyFirst by administrators at state, regional and local levels

• ▸ Budget allocation to League to cover costs of FootyFirst implementation strategies

• ▸ High profile public launch of FootyFirst

• ▸ Direct emailing to senior coaches from

  • FootyFirst Implementation Advisory Group

  • ○ League

• ▸ Direct emailing to club presidents from:

  • ○ FootyFirst Implementation Advisory Group

  • ○ League

• ▸ Personal phone calls and texts to senior coaches from

  • ○ FootyFirst Implementation Advisory Group

  • ○ League

• ▸ Face-to-face meetings with coaches

• ▸ FootyFirst-related articles in local newspaper and local football-specific publications

• ▸ Compatibility: use of usual and preferred communications channels (DOI)

• ▸ Compatibility: emphasis on similarity and fit between FootyFirst and existing practices, available resources etc (DOI)

• ▸ Multiple communication channels: use of mass media and interpersonal communication channels (DOI)

• ▸ Relative advantage: identification and promotion of relative advantage (over current practices) of coaches delivering FootyFirst to players (DOI)

• ▸ Complexity: emphasis on ease of delivery of FootyFirst by coaches (DOI)

• ▸ Opinion leaders: high profile, respected and locally relevant spokespeople used at launch (DOI)

• ▸ Leadership driver: adaptive leadership at league and club levels (ID)

See implementation strategies for Reach above plus:

• ▸ Public commitment to implement FootyFirst signed by senior coach and club administrator

• ▸ Development of FootyFirst programme content and resources to meet context-specific requirements (eg, available time, resources, skills and experience)

• ▸ Distribution of FootyFirst resources to senior coaches including:

  • ○ FootyFirst coaching manual and CD

  • ○ FootyFirst posters

  • ○ FootyFirst DVD and online video

• ▸ Training for coaches in delivery of FootyFirst

• ▸ Offer of mentoring for coaches in implementation of FootyFirst

See construct use for Reach above plus:

• ▸ Competency Driver: training and coaching (ID)

• ▸ Leadership Driver: technical and adaptive leadership (ID)

• ▸ Opinion leaders: high profile, respected and locally relevant strength and conditioning coaches employed as FootyFirst mentors (DOI)

See implementation strategies for Reach and Adoption above plus:

• ▸ Ongoing mentoring for coaches in implementation of FootyFirst including:

  • ○ Regular contact with coaches using preferred method of communication

  • ○ Audit and feedback of coach implementation of FootyFirst

  • ○ Individualised support and coaching to address identified barriers to high fidelity implementation of FootyFirst

• ▸ Access to, and support to implement an injury surveillance system

• ▸ Automated text messaging to remind coaches to implement FootyFirst

• ▸ FootyFirst Twitter account highlighting injury prevention and performance benefits of implementing FootyFirst

• ▸ Encouragement of club administrators to oversee and monitor FootyFirst implementation

See construct use for Reach and Adoption above plus:

• ▸ Organisational drivers: decision support data systems, facilitative administrative supports and systems interventions (ID)