Helmet variables in nine countries
| China | Ghana | India | Malaysia | Mexico | Nigeria | Pakistan | Thailand | Vietnam | |
|---|---|---|---|---|---|---|---|---|---|
| Helmet ownership (%) | 95.0 | 96.3 | 98.1 | 92.2 | 64.9 | 97.5 | 92.4 | 97.2 | 97.8 |
| Place of purchase (%) | |||||||||
| Motorcycle/helmet specific shop | 72.7 | 45.8 | 63.6 | 86.1 | 57.8 | 83.0 | 25.6 | 65.5 | 35.9 |
| General shopping centre | 3.9 | 4.4 | 12.8 | 0.0 | 4.5 | 8.7 | 44.2 | 7.4 | 17.4 |
| Street market vendor | 12.8 | 35.4 | 20.3 | 0.0 | 5.2 | 0.2 | 24.3 | 3.5 | 23.9 |
| Other | 10.5 | 14.3 | 3.3 | 13.9 | 32.5 | 8.1 | 5.9 | 23.5 | 22.8 |
| Helmet cost (%) | |||||||||
| Less than US$5 | 72.9 | 8.3 | 14.2 | 1.7 | 0.5 | 6.9 | 17.3 | 5.6 | 12.6 |
| US$5–<$10 | 23.4 | 12.9 | 55.7 | 43.9 | 2.4 | 19.7 | 73.2 | 26.1 | 39.1 |
| US$10–<$20 | 3.2 | 24.0 | 27.9 | 43.4 | 8.2 | 38.4 | 7.4 | 43.5 | 44.9 |
| US$20 and more | 0.5 | 54.7 | 2.2 | 11.0 | 88.9 | 34.9 | 2.2 | 24.8 | 3.4 |
| Factors affecting purchase price (%) | |||||||||
| Colour | 31.1 | 13.5 | 10.5 | 38.3 | 23.1 | 18.9 | 24.7 | 12.3 | 35.8 |
| Price | 40.1 | 14.5 | 50.0 | 41.0 | 7.5 | 35.7 | 69.6 | 13.9 | 34.2 |
| Style/look | 42.6 | 16.6 | 22.9 | 30.6 | 24.3 | 18.5 | 64.7 | 23.1 | 36.3 |
| Quality | 70.2 | 74.5 | 23.1 | 54.7 | 4.9 | 39.4 | 48.2 | 38.2 | 58.1 |
| Certified | 4.7 | 0.0 | 0.0 | 52.6 | 7.8 | 4.5 | 0.6 | 39.9 | 37.3 |
| Other | 7.5 | 0.6 | 37.2 | 7.9 | 76.1 | 7.7 | 0.8 | 4.7 | 0.2 |
| Evidence of certification marking (%) | 34.6 | 0.2 | 44.7 | 71.8 | 28.8 | 27.1 | 51.6 | 74.3 | 88.1 |
| Judged not to be authentic stickers (%) | 7.0 | 0.0 | 12.8 | 15.1 | 1.7 | 0.7 | 29.5 | 1.3 | 8.7 |
| Judged to be non-standard helmet (%) | 79.4 | 22.7 | 61.0 | 35.4 | 71.4 | 53.1 | 62.5 | 13.2 | 22.0 |
| Reasons judged to be non-standard (%) | |||||||||
| Helmet designed for other purpose | 35.0 | 6.5 | 33.6 | 0.0 | 16.9 | 64.5 | 8.9 | 1.2 | 29.7 |
| Cracked or damaged | 5.8 | 24.4 | 41.0 | 35.0 | 10.2 | 35.1 | 31.5 | 1.2 | 25.4 |
| No certification marking | 74.8 | 0.0 | 81.0 | 78.6 | 98.3 | 1.1 | 80.4 | 90.6 | 54.2 |
| Other | 14.8 | 70.7 | 0.0 | 30.1 | 1.0 | 1.1 | 16.0 | 9.4 | 16.1 |