Do the study well

Use the best possible design, measures, and analyses

Go as far beyond descriptive research as possible

Know your audience

Be familier with the journal

Read and follow instructions

Revise, revise, and revise again (cut, don't add) Write from the inside out—that is, begin with “methods” or “results”, then go to “discussion” and “introduction”

Be responsive to criticisms; be persistent (resubmit)