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Do the study well
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Use the best possible design, measures, and analyses
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Go as far beyond descriptive research as possible
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Know your audience
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Be familier with the journal
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Read and follow instructions
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Revise, revise, and revise again (cut, don't add) Write from the inside out—that is, begin with “methods” or “results”, then go to “discussion” and “introduction”
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Be responsive to criticisms; be persistent (resubmit)
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