Media and publicity |
Press conference | x | x | |
Television news and public service | x | x | x |
Newpaper news and public service | x | x | x |
Radio news and public service | x | x | x |
Bus advertisements | x | x | |
Banners at water activity sites | x | x | x |
Advertisements on grocery bags | x | x | |
Hotline number to order materials | x | x | x |
Printed education materials |
Parent booklet and fact sheets | x | x | x |
Activity booklet for children | | x | x |
Ten sports hero trading cards | | x | x |
Hospital publications | x | x | x |
Day camp activity booklet | | | x |
Tip sheet for boaters | | | x |
Targeted mailings | x | x | x |
Promotions/special events |
Staffed booths at events | x | x | x |
Display tank of dolls in vests | x | x | x |
Interactive board with vests | | x | x |
Rubber raft with life vests | x | x | x |
Plastic take home bags | | x | x |
Stickers | x | x | x |
Ice cream coupons for vest use | | | x |
Raffles | x | x | x |
April Pools Day sponsorship | x | x | x |
Life vest programs |
Loan programs | x | x | x |
Discount coupons | x | x | x |
Retail displays | x | x | x |
Bulk buy for public pools | | | x |