Breakdown of four markets studied and their respective crash problems
| City | County | County population(millions) | Newspaper | No of fatal crashes 99–00 (FARS) | Crash fatality rate/100000 pop ⩾ age 15 | No of crashes covered in paper | Total No of crash related stories in paper |
|---|---|---|---|---|---|---|---|
| *Crashes covered exceeded FARS crashes due to coverage of crashes in neighboring counties and follow up stories regarding earlier crashes | |||||||
| Chicago, IL | Cook | 5.38 | Sun Times | 538 | 7.09 | 28 | 36 |
| Cleveland, OH | Cuyahoga | 1.39 | Plain Dealer | 117 | 5.08 | 102 | 123 |
| Columbus, OH | Franklin | 1.07 | Dispatch | 126 | 8.91 | 63 | 82 |
| Milwaukee, WI | Milwaukee | 0.94 | Journal Sentinel | 65 | 5.19 | 85* | 127 |