Table 1

 Frequency of occurrence and illustrative examples of frames supporting passenger and night driving restrictions (n = 103), Australian print media, June to September 2004

Frame (frequency of occurrence)Examples
The tragedy of young lives lost: young drivers are high risk drivers (26)“14% of young drivers have crashed in the past 12 months compared with 8% of older drivers” “The death on Tuesday night of an 18 year old schoolgirl, a passenger in a convertible driven by her 17 year old friend … (family and friends were) devastated by the news of this tragic accident”
Pity the parents (9)“I think this is something mums and dads will welcome … they are worried sick that they might not come home” “I want as many safety precautions as possible – you can’t put a price on life” (Parent of deceased young driver) “It’s the worst duty we have to perform” (NSW Traffic Commander)
Moral duty: in the face of these statistics we must act (7)“In the face of those statistical spikes … I believe I need to respond” (NSW Minister for Roads)
A small price to pay: minor inconvenience versus saving lives (11)“Any policy that restricts access to what people perceive as their right does impinge on their civil liberties. But it comes down to how much do you put on a life—we have a strategy here we know will potentially reduce young driver serious injury and fatality by up to 30%”
Strong scientific evidence and community support: restrictions are saving lives overseas (23)“In New Zealand, a driving curfew between 10pm and 5am, and passenger restrictions on young drivers, have been credited for a 63 per cent drop in the death rate for young New Zealanders” “… has been widely adopted overseas … more and more (US) States are imposing curfews … so far, 26 States have set passenger limits” “A survey of 400 residents found 53% thought teenage provisional drivers should not be allowed behind the wheel between 10pm and 5am, and 54% believed they should only carry fully-licensed passengers aged over 20”
Not as bad as they sound: restrictions can be made workable and practical (10)“Exemptions from the restrictions for work and education would be an essential part of such a system” “NSW Roads Minster has ordered a discussion paper on such restrictions … any changes were subject to public comment and likely concessions”
It’s our best hope: other solutions are impractical or lack evidence (17)“Intelligent speed adaptation will not be introduced in Europe before 2014. In that time, a lot more young people will die unnecessary, avoidable deaths on Australian roads” (news article in response to a suggestion that a satellite speed tracking system would be more effective than restrictions)