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Persuasion to use personal protective equipment in constructing subway stations: application of social marketing
  1. Mahmoud Shamsi1,
  2. Abbas Pariani2,
  3. Mohsen Shams3,
  4. Marzieh Soleymani-nejad4,5
  1. 1Industrial Engineering, Systems Management and Productivity, Isfahan, Iran
  2. 2Center for Control of Non-Communicable Diseases, Deputy of Health, Ministry of Health and Medical Education, Tehran, Iran
  3. 3Social Determinants of Health Research Center, Yasuj University of Medical Sciences, Yasuj, Iran
  4. 4School of Public Health, Shahid Beheshti University of Medical Sciences, Tehran, Iran
  5. 5Department of Nursing, Masjed-Soleiman Branch, Islamic Azad University, Masjed-Soleiman, Iran
  1. Correspondence to Dr Mohsen Shams, Social Determinants of Health Research Center, Yasuj University of Medical Sciences, Yasuj, Iran; moshaisf{at}yahoo.com

Abstract

To study the effects of an intervention based on social marketing to persuade workers to use personal protective equipment (PPE) in constructing subway stations in Isfahan, Iran. This was a quasi-experimental study. Two stations were selected as intervention and control groups. Intervention was designed based on results of a formative research. A free package containing a safety helmet with a tailored message affixed to it, mask and gloves and an educational pamphlet was delivered to the intervention group. After 6 weeks, behaviours in the intervention and control stations were measured using an observational checklist. After the intervention, the percentage of workers who used PPE at the intervention station increased significantly. OR for helmet and mask usage was 7.009 and 2.235, respectively, in the intervention group. Social marketing can be used to persuade workers to use PPE in the workplace.

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