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In 2010, a consortium of six partners received funding from Bloomberg Philanthropies to conduct activities that would improve road safety in 10 low- and middle-income countries. Dubbed the Road Safety in 10 Countries Project—or RS10 for short—this initiative includes a road traffic injury prevention component in the following countries: Brazil, Cambodia, China, Egypt, India, Kenya, Mexico, Russian Federation, Turkey, and Vietnam (see box 1). It also includes trauma care in Kenya and India, and data systems improvement in Kenya and Egypt. RS10 will be implemented over the next 5 years (2010–14). The 10 countries were chosen based on the following criteria: road traffic fatalities per 100 000 population, population size, political will and human capacity.
Box 1 Road Safety in 10 Countries Project (RS10) consortium partners
The World Health Organization provides financial and technical support to elements relating to social marketing, legislative review and revision, and the procurement of enforcement equipment in all 10 countries as well as …
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