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BOOK REVIEWS
The Tipping Point: How Little Things Can Make a Difference.
  1. A Seay
  1. Injury Prevention Consultant, London; a.seay@btopenworld.com

    https://doi.org/10.1136/ip.9.3.286-a

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      By Malcolm Gladwell. (Pp 279; US$14.95.) Little, Brown and Company, January 2002. ISBN 0-349-11346-7.

      The Tipping Point, first published as articles in the New Yorker and then in book form in 2000, offers a fascinating look at a concept well known to public health professionals—the epidemic. The book takes the concept a step further to examine social epidemics. In the age of AIDS and SARS, Malcolm Gladwell offers insights that might be of use in examining new epidemics, as we observe the social and health impact of epidemics on individuals, institutions, and economies. The book is never less than engaging and erudite, if occasionally a bit redundant.

      Gladwell, a former science writer, has a …

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