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Inj Prev 1999;5:242 doi:10.1136/ip.5.4.242
  • Editorial

Why economic arguments don't work (as well as they should)

  1. I B Pless, Editor

      Self interest is the most compelling of all motivations. The most effective way of changing behaviour is to reward (or penalize). This rule applies equally to individuals as to groups, including governments and government departments. If a course of action makes any branch of government richer—or less poor—it seems logical that such …

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