Background Child injury is a major public health problem in low and middle income countries. According to a WHO estimate more than 630,000 children died due to injury globally in 2011. In Bangladesh, injury is the leading cause of death for children after one year of age.

Description of the problem Although injury is a leading killer of children, in many countries, it remains an unrecognised, neglected health issues mainly due to lack of data, evidences for solution, and lack of advocacy and communication. Like many other health issues, there is lack of champion organisation in these countries to work on child injury problem,

Results Effects/Changes Centre for Injury Prevention and Research, Bangladesh (CIPRB) has been evolved in Bangladesh more than a decade back and made a significant changes in the health policy. CIPRB conducted number of child injury intervention researches, notably, PRECISE, SOLID, BASS involving the policy makers from very beginning to create convincing evidences for child injury prevention. With many of its innovation, CIPRB has been engaged in advocacy and communication to make the child injury prevention a priority agenda at national level. As a result, National Child Injury Prevention Strategy formulated, Injury included in Health Policy and health sector plan, Child injury prevention committee formed at Prime Minister’s office and Child drowning has been included in regular government child health programme. CIPRB has also added a value in the global efforts in child injury prevention.

Conclusions A champion organisation can make a significant change in putting a neglected health issue into a priority agenda competing with other health problem. So it is important to identify a champion organisation or form a platform with champion people to address child injury problem in low and middle-income countries.