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Evaluation of Safe Kids Week 2004: Age 4 to 9? It’s Booster Seat Time!
  1. A Howard1,
  2. N Beben2,
  3. L Rothman1,
  4. D Fiissel1,
  5. C MacArthur3
  1. 1Population Health Sciences, Hospital for Sick Children, Toronto, Ontario, Canada
  2. 2Safekids Canada, Hospital for Sick Children, Toronto, Ontario, Canada
  3. 3Bloorview Kids Rehab, Toronto, Ontario, Canada
  1. Correspondence to:
 Dr A Howard
 Population Health Sciences, Hospital for Sick Children, 555 University Avenue, Toronto, Ontario, Canada M5G 1X8; andrew.howard{at}sickkids.ca

Abstract

Objective: To assess the effectiveness of a national one week media campaign promoting booster seat use.

Design: Pre-test, post-test design based on nationally representative random digit dialing telephone survey, with control for exposure to campaign.

Setting: Canada.

Subjects: Parents of children aged 4–9 years.

Interventions: During a one week campaign in May 2004, information on booster seat use was distributed via a national media campaign, retail stores, medical clinics, and community events. Information included pamphlets with guidelines for booster seat use, as well as a growth chart (designed by Safe Kids Canada) to assist parents in determining if their child should be using a booster seat. Assessing seat belt fit was described in detail on the growth chart.

Main outcome measures: Knowledge, attitudes, and self-reported behaviors regarding booster seat use.

Results: Respondents in the group exposed to the campaign were twice as likely to report using a booster seat with lap and shoulder belt for their child (47%), compared to those in the pre-test (24%) and the unexposed (23%) groups (p<0.001). However, only small differences in general knowledge regarding booster seat use were found between the groups.

Conclusions: A one week national media campaign substantially increased self-reported use of booster seats. Parents did not remember details of the campaign content, but did remember implications for their own child.

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