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Injury Prevention in the digital age
  1. D Mitchell
  1. Correspondence to:
 D Mitchell
 BMJ Publishing Group, BMA House, Tavistock Square, London WC1H 9JR, UK; dmitchell{at}bmjgroup.com

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As the nature of publishing has shifted in a digital age, so the role of a publisher has changed from guardian to gateway, and so our websites need to facilitate finding content quickly and efficiently. Several new online features make Injury Prevention (IP) work for you. With greater interaction you can get maximum use with minimal effort.

PUSH AND PULL TECHNOLOGY

We’re all familiar with those emails from websites providing up-to-date news and offers, trying to pull you to their content. Our sites have the same email features, but we’ll only send you the things you ask for.

Did you know that each new issue goes online up to two weeks before the print issue drops through your door? You can sign up to receive an email telling you when a new issue is ready. If you’re searching for past articles you can browse (see below) by topic, by issue, or by date. Why not receive an alert when a new article is added to any of these categories, instead of continuously checking the site? To sign up to these alerting services, go to the home page and follow the “New content alerts” link (fig 1).

Figure 1

Injury Prevention homepage.

You might have heard of RSS …

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